Virtually the moment that a good number of animal advocates have accepted that veganism is and should be the moral baseline of the animal rights movement, there seems to be a concerted effort to weaken, limit, and restrict the meaning of veganism. In particular, there seems to be moves afoot to reduce veganism to its dietary component only.
One of the leading organisations engaged in this reduction and redefinition of veganism is a vegetarian group called Ethical Vegetarian Alternative.
Exactly why a vegetarian group wants to impact on the vegan movement in this way is unclear - although its spokesperson does suggest that not talking much about veganism (for now - many years in fact) will speed up the adoption of veganism as a widespread social phenomenon - this means people eating 100% plant-based diets of course.
This video is a compilation of three talks by their spokesperson - all delivered at vegan animal rights events, and yet the message is dilute, moderate, and retreat.